FORMA Design Fair

In a context of cultural efervescence and international reach, Madrid has become a leading dynamic capital in Europe. Coinciding with ARCO and Madrid Design Festival, FORMA serves as a key platform and an indispensable venue for professionals seeking to project their work on an international scale.

FORMA is the leading international fair in Spain dedicated to collectible design. It serves as a meeting point for galleries, studios, publishers, and designers featuring unique or limited-edition pieces. Driven by an open and experimental spirit, its spatial design mirrors this philosophy through an equally fluid and flexible organization.

For its inaugural edition, our goal was to build a distinct visual language, moving away from the traditional white-booth model to explore a new form of spatial distribution in direct dialogue with Matadero’s architecture. We opted for a precise and efficient use of resources, working in harmony with the columns´ rhythm and the warm palette of the brickwork. The booths are defined at floor level through a simple and decisive use of color planes, complemented by modular, scenographic-style furniture.