Superblue is a new art company developed by Pace Gallery, one of the three biggest contemporary art galleries in the world. Superblue represents artists whose ideas are best expressed through large scale experiential installations. Superblue offers a new support model by connecting these artists to large audiences, generating revenue via ticket sales.
In 2021 Superblue opened its first space in Miami, in a refurbished warehouse in the neighbourhood of Allapattah. Our role was to define the overall spatial strategy and visitor flow, defining areas dedicated to reception, exhibition, retail, events and back of house. We worked closely with curatorial, operations and artist teams to conceptualize the inagural exhibition, and to create a flexible space for future exhibitions.
Photos courtesy of Superblue
Superblue Miami
Location: Miami, USA
Date: 2021 to present
Produced by: Superblue
Role: Exhibition design, visitor flow, venue layout
Project type: Permanent art centre
Curator: Kathleen Forde
Architect (lobby): Jamie Fobert Architects
Surface: 5000 m2
Artists:
James Turrell, AKHU
teamLab, Between Life and Non-Life
Es Devlin, Forest of Us
DRIFT, Meadow
Superblue Miami, artwork teaser
Interview of Shantelle Rodriguez, Director Superblue Miami
by South Florida PBS