Photo London is a yearly art fair specializing in photography that takes over four levels of Somerset House every May. It hosts over 100 international commercial galleries as well as a Public Programme of curated exhibitions and talks.  

We worked on the editions from 2016 to 2019, advising on the fair’s layout, designing wayfinding and plans, as well as the exhibitions that formed the public programme, and sponsor activations.

Photos courtesy of Candlestar

Photo London

Location: Somerset House, London, UK
Date: 2016 to 2019 (yearly)
Produced by: Candlestar
Directors: Fariba Farshad and Michael Benson
Role: Advising on overall spatial strategy, wayfinding design and installation, exhibition and graphic design for public programme.
Project type: yearly art fair

Public Programme Exhibitions


Craigie Horsefield, Twelve
Sergey Chilikov, Photoprovocations
Mat Stewart, The Magic Lantern Show

Juergen Teller
Isaac Julien, Looking for Langston

Edward Burtynsky
Group Show, Sun Pictures: Talbot and his Legacy
ICP, Unwavering Vision #3

The New York Times, Carbon Casualties
Roger Fenton, The Essential Fenton
Artuner, Crossing the Borders of Photography
Eamonn Doyle, Made in Dublin
Stephen Shore

Examples of Public Programme exhibitions: Eamonn Doyle (Made in Dublin), Edward Burtynsky, Isaac Julien (Looking for Langston), Craigie Horsefield (Twelve), Artuner (Crossing the Borders of Photography). 

Examples of wayfinding: signs integrated into architecture, ticket office, isometric sketch of building, outdoor adds, gallery signs, fair plan.

Video of Photo London 2017