PARTICOLARE
A COLLECTIBLE EXHIBITION
Particolare redefines current expectations of what an art fair is through the careful curation normally associated with a museum exhibition. This art salon without booths,
presents a unique selection of artworks in dialogue with rich architectural surroundings. The final aim is to encourage new collecting pathways.
The first edition took place in September 2024, at Vienna’s Kursalon. The curatorial theme chosen for this edition was a bold exploration of the concepts of Time and Movement.
The evocative setting of Kursalon hints to the domestic opulence of an imaginary collector's home while establishing creative dialogue with contemporary and tech-based art.
Our role in the project was to conceptualize its identity, and create a visual universe that communicates it. We did so through branding, website design, social media strategy, spatial concept and exhibition design.
Photography by Rotondo, Andrey Gordasevich
KURSALON, VIENNA
2024
Organized by: CultTech Association
Project type: temporary exhibition
Role:
Naming
Branding Photoshoot art direction
Website design
Exhibition design
Install coordination
Artists List:
Anna Abalikhina, Saâdane Afif, Francis Alÿs, Liza Bobkova, Alighiero Boetti, Dara Birnbaum, Pierre Bismuth, Erik Bulatov, Angela Bulloch, Daniel Canogar, Lou Cantor, Raphaël Dallaporta, Brian Dailey, Tacita Dean, Plamen Dejanoff, Wim Delvoye, Jimmie Durham, Franz Gertsch, Kevin Francis Gray, Richard Hoeck / John Miller, Anna Hulačová, On Kawara, Žilvinas Kempinas, Rashid Al Khalifa, Joseph Kosuth, Alicja Kwade, Libby Heaney, György Ligeti, Lucia di Luciano, Augustin Maurs, Eva & Franco Mattes, Mario Merz, Marisa Merz, Tatsuo Miyajima, Vera Molnár, Gianni Motti, Trine Lise Nedreaas, Anna Nezhnaya, Michel Parmentier, Michelangelo Pistoletto, Yelena Popova, Rob Pruitt, Liesl Raff, Tomás Saraceno, Arcangelo Sassolino, Erik Satie, Tristan Seewer, Kiki Smith, Blair Thurman, Miryana Todorova, Costas Varotsos, Kay Walkow
2024
Organized by: CultTech Association
Project type: temporary exhibition
Role:
Naming
Branding Photoshoot art direction
Website design
Exhibition design
Install coordination
Artists List:
Anna Abalikhina, Saâdane Afif, Francis Alÿs, Liza Bobkova, Alighiero Boetti, Dara Birnbaum, Pierre Bismuth, Erik Bulatov, Angela Bulloch, Daniel Canogar, Lou Cantor, Raphaël Dallaporta, Brian Dailey, Tacita Dean, Plamen Dejanoff, Wim Delvoye, Jimmie Durham, Franz Gertsch, Kevin Francis Gray, Richard Hoeck / John Miller, Anna Hulačová, On Kawara, Žilvinas Kempinas, Rashid Al Khalifa, Joseph Kosuth, Alicja Kwade, Libby Heaney, György Ligeti, Lucia di Luciano, Augustin Maurs, Eva & Franco Mattes, Mario Merz, Marisa Merz, Tatsuo Miyajima, Vera Molnár, Gianni Motti, Trine Lise Nedreaas, Anna Nezhnaya, Michel Parmentier, Michelangelo Pistoletto, Yelena Popova, Rob Pruitt, Liesl Raff, Tomás Saraceno, Arcangelo Sassolino, Erik Satie, Tristan Seewer, Kiki Smith, Blair Thurman, Miryana Todorova, Costas Varotsos, Kay Walkow
